VBP+ NEWS RELEASE
For Immediate Release
July 12, 2019
The Verified Beef Production Plus (VBP+) program, under the umbrella of the Beef Cattle Research Council, a division of the Canadian Cattlemen’s Association (CCA), welcomes the investment of $602,250 from the Canadian Agriculture Partnership (CAP) Agri-Assurance program, announced Wednesday by Minister of Agriculture and Agri-Food Canada Marie-Claude Bibeau.
These funds will be directed to multiple VBP+ activities, including
- training platform modifications to meet educational demands by producers for continuous improvement in sustainability,
- increased database capacity and functionality by automating processes where practical and ensuring growing demand is met while adding value and minimizing the cost of the verification process for producers,
- advancing assessments of equivalency with existing industry programs to provide more value to producers who move through the verification process, and
- developing a system to determine the impact of training on changes in sustainable production practices.