Whether our industry thrives is determined by the profitability of raising cattle and consumer demand for Canadian beef. Grain prices, which are projected to continually rise, and gradually declining red meat consumption per capita in Canada yet expanding markets overseas will be major influences in the future of the Canadian beef sector. How will government funded research and innovation help to overcome long term challenges?
The following presentation outlines Agriculture and Agri-Food Canada’s research capacity and partnerships, describes examples of noteworthy research underway, and explains how that work can help benefit the industry.