This article written by Dr. Reynold Bergen, BCRC Science Director, originally appeared in the February 2021 issue of Canadian Cattlemen magazine and is reprinted on the BCRC Blog with permission of the publisher.
This column usually tells you about a research project that the Beef Cattle Research
Council (BCRC) has supported using Canadian Beef Cattle Check- Off funds paid by
producers like yourself. Sometimes you may ask yourself “why on earth did they fund
that?” ,“why don’t they do research on this?” or “do they ask producers what they
need?” Well, read on. Here’s your chance to tell us what you need.
The 13 cattle producers from across Canada who sit on the council aren’t the only ones
who decide how checkoff research funds are allocated. You fund us, so we’re asking you what you want Canada’s forage, cattle and beef researchers to work on over the next five years.
It’s easy to provide a general answer to this question — most of us would likely identify
long-term profitability, environmental sustainability, and public and consumer
confidence as important challenges facing Canada’s beef industry. But what are the
specific long-term profitability, environmental sustainability, and public and consumer
confidence challenges you face? It depends on who you are, where you are and what
sector of the industry you operate in. Continue reading