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Producer Investment in Action: 2024-2025 Year in Review
Ever wonder where your Canadian Beef Cattle Check-Off dollars go? The Beef Cattle Research Council’s 2024–2025 Year in Review shows how beef producer investments and input are driving research, tackling industry priorities and delivering more value back to Canada’s beef producers.
“The BCRC draws heavily on the input of Canadian beef producers when directing National Check-Off dollars towards advancements in feed and forage production, animal health and welfare, and overall productivity for beef operations across the country,” says Alberta beef producer and BCRC Chair Craig Lehr.
The 2024-2025 BCRC Year in Review provides a broad funding overview by program area and source. In the past fiscal year, the BCRC received on average $0.66 (unaudited) of every $2.50 of the Canadian Beef Cattle Check-Off collected by provincial beef cattle associations. Typically, for every $1 of producer investment, the BCRC looks to leverage $2-3 in other direct funding and in-kind contributions.
This annual stakeholder report spotlights project funding and research findings among:
23 Beef and Forage AgriScience Cluster research and knowledge mobilization projects,
70 priority research projects and
16 proof-of-concept projects.
It also reflects significant growth in access to and engagement with the BCRC’s knowledge mobilization efforts. The BCRC created more than 300 resources and content pieces in the past year, reaching more people than ever before with practical, science-based information.
“The BCRC recognizes that moving research from reports to application is important,” says BCRC Executive Director Andrea Brocklebank. “We continually strive to take research results and translate them into applicable extension that is accessible to all Canadian beef cattle producers.”
Additionally, the report highlights the four university research chair positions and other BCRC-supported funding for retention of valuable research capacity at Canadian universities. It also includes an update from the Verified Beef Production Plus program that the BCRC continues to fund and oversee.
The Year in Review offers a visual summary of the BCRC’s 2024-2025 Results Report, which was submitted to the Canadian Beef Cattle Research, Market Development and Promotion Agency, and covers the fiscal year, July 1, 2024, through June 30, 2025.
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