Meet the Council: Flexibility and Creative Solutions Provide Opportunity for These Beef Stakeholders

The Beef Cattle Research Council (BCRC) is made up of producer members from across Canada, appointed by each of the provincial beef organizations that allocate part of the Canadian Beef Cattle Check-Off to research. The number of members from each province is proportional to the amount of provincial check-off allocated to research.

The following is part five in a series to introduce you to this group of innovative thinkers that set BCRC’s direction by sharing practices, strategies, or technologies that they have integrated into their own operations. Read part onepart two, part three and part four of this series. 

Regardless of what Canadian region beef producers are from, creative marketing strategies can help farmers profit as much as possible when they sell their cattle.

Keeping Things Flexible
Beef Cattle Research Council member Lee Irvine and family at home on the farm
Lee Irvine – Alberta

Lee Irvine and his family raise cattle outside of Cochrane, Alberta. They purchased their new place just over a year ago and are still working on getting things transitioned from what was primarily a horse facility back to a working cattle operation. Their new place is 80 acres of pasture and they also have some lease land with Lee’s family that they run cattle on.

Lee works off the farm in the auction industry so having a production system that can accommodate his schedule is important. They choose the class of cattle that they run based on current markets and opportunities on their farm. This year they have been running grasser cattle.

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