New research chair will collaborate with beef producers to bring research into practice

As the BCRC-Hays Chair in Beef Production Systems, Gleise M. Silva will play a key role in building a more sustainable and competitive industry.

 

Funded by the Beef Cattle Research Council, the Hays family and other partners, the University of Alberta has hired Gleise M. Silva as the new Chair in Beef Production Systems. Silva will collaborate with beef producers, translating research into practical solutions to create a more sustainable and competitive beef industry.

Gleise M. Silva grew up in Recife, Brazil—a city perched on the turquoise edge of the Atlantic, home to lush forests, stunning beaches and 17th-century architecture. And yet, while living and studying in the “Brazilian Venice,” Silva found herself overwhelmingly drawn towards a subject she would never encounter in her hometown.

“I was 100 per cent sure I wanted to work with beef cattle. I was amazed by the animals—by the physiology,” said Silva, who started working with cattle when she travelled to the University of Florida for an undergraduate internship.

She went on to complete her PhD at UF’s North Florida Research and Education Center, specializing in beef cattle nutrition. Now, Silva’s planning her move to the prairies, becoming the University of Alberta’s first BCRC – Hays Chair in Beef Production Systems.

In her role as chair, Silva will work with beef producers, translating her and her colleagues’ research on cow-calf production into practical advice. Her work will help producers save money, maintain forage lands and advance the Canadian beef industry’s leadership in sustainable production. The position, beginning July 1, is funded by the Beef Cattle Research Council (BCRC) and the Hays family, with additional support from McDonald’s Restaurants of Canada and Cargill. Continue reading

Canada’s Beef Quality Audit: What have we learned? Webinar February 14

Update: Missed the webinar? Find the recording and check for future webinars on our Webinars page: http://www.beefresearch.ca/resources/webinars.cfm

The latest beef quality audit not only gives insight into the meat products consumers choose at the grocery store, it also reveals the quality of beef carcasses being processed at Canadian packers. Join this webinar to learn the latest National Beef Quality Audit results, and what beef producers can do to prevent costly carcass defects.

When


Wednesday, February 14 at 7:00 pm MT

  • 6:00pm in BC
  • 7:00pm in AB
  • 8:00pm in SK and MB
  • 9:00pm in ON and QC
  • 10:00pm in NS, NB and PEI 

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