Improving Environmental Performance and Bottom Lines

On Earth Day, Canadians and people all over the world celebrate the positive impacts they can have on the environment. In the past, the Beef Cattle Research Council has highlighted beef’s positive impact on biodiversity, carbon sequestration and maintaining prairie habitat, as well as positive changes producers have made to reduce the environmental footprint of Canadian beef. What often gets overlooked is that everyday improvements in efficiencies help to reduce the environmental impact of Canadian beef. This means that simply by working to improve their bottom line, beef producers are improving the environmental performance of our industry at the same time.

Improving production efficiencies, greater forage productivity, enhanced reproductive performance, improved animal health and reduced days on feed all play a role in reducing the impact that beef production has on the environment.
The following are some current projects underway, funded by the Canadian Beef Check-Off, that are working to improve beef production efficiencies and consequently reduce the environmental impact of beef. Continue reading

Isn’t Beef Canada’s Ultimate Plant Based Protein?

Editor’s note: this article is also available in French. Download the translated version here. 

The profile of plant-based proteins has grown exponentially over the past decade. Food companies are investing heavily in the development of new vegetarian and vegan products like new meatless burgers made from peas, which are quickly going mainstream. The spotlight is extra bright on Earth Day.

As plant-based protein options become more abundant, people can’t help but wonder how they compare to meat. Is producing plant-based proteins better for the environment than livestock? Are meatless options healthier? Should I replace beef burgers with plant-based patties?

Environmentally, agriculturally and nutritionally speaking, Canadians need legumes and meat. There’s no good reason to choose one over the other – it’s best to choose both. In fact, beef production provides unique environmental and human health benefits, so it’s important to keep beef in the mix. Continue reading