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Breeding Goals: Practical Genetics for Beef Production - Webinar February 17th

Missed the Webinar? Watch the recording here!

No two beef operations in Canada are exactly the same. Factors such as climate, terrain, forage production, management style and marketing schemes will dictate the type of cattle that will perform best in your system. This webinar will discuss breeding goals and how management changes or genetics can help achieve these goals.

Registering on your smartphone? After you click ‘I am not a robot’, scroll up until you find the task to complete.

Wednesday, February 17th at 7:00 pm MT

  • 6:00pm in BC
  • 7:00pm in AB
  • 8:00pm in SK and MB
  • 9:00pm in ON and QC
  • 10:00pm in NS, NB and PEI

Interested but aren’t available that evening?
This webinar will be recorded and posted online at a later date. All registrants will receive a link to the recording and additional learning resources. By attending the live broadcast, you’ll have the opportunity to interact and ask questions too.

Approximately 1 hour.

BCRC webinars are available and free of charge thanks to guest speakers who volunteer their time and expertise to support advancements in the Canadian beef industry, and through the Technology Transfer project funded by the Canadian Beef Cattle Check-Off and Canada’s Beef Science Cluster.


Sean McGrath is a 5th generation rancher who together with wife Tanya and their family manage a 112 year old operation breeding roughly 300 females each year and custom grazing another 200 pairs in the summertime. The ranch markets purebred and commercial cattle as well as grass finished beef and is structured around grazing. In 2014 the ranch was awarded the provincial and national TESA award. Sean also provides consulting services to the beef industry, primarily focusing on livestock genetics and ranch/range management. Sean writes for several beef industry publications and through his company markets electric fencing supplies, forage seed and range monitoring education and tools.

Lance Leachman along with his wife Shari, operates Big Gully Farm near Maidstone, SK. The farm consists of a registered Hereford and Polled Hereford herd, along with Angus females for the production of F1 black baldies. Extensive artificial insemination, embryo transfer, carcass and pregnancy ultrasound, and genomic-enhanced EPD utilization are typical management practices. Big Gully Farm hosts an Appreciation Event, Youth Cattle Judging Clinic and Bull Sale each fall. Cattle are typically exhibited at Canadian Western Agribition and local field days. Lance studied Animal Science at Dodge City Community College and Kansas State University with a Master’s Degree in Animal Breeding & Genetics from Virginia Tech. He competed on or coached Livestock Judging Teams at these schools.

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