This article written by Dr. Reynold Bergen, BCRC Science Director, originally appeared in the June 2019 issue of Canadian Cattlemen magazine and is reprinted on the BCRC Blog with permission of the publisher.
Canada’s National Beef Strategy has four goals that our industry aims to achieve by 2020. For the past year this column has explained how research is contributing to a 15% increase in carcass cut-out value (the Beef Demand pillar), a 15% improvement in production efficiency (Productivity), and a 7% reduction in cost disadvantages compared to Canada’s main competitors (Competitiveness). The fourth goal (Connectivity) is about improving communication within industry and with consumers, the public, government and partner industries. Research contributes science-based information to underpin fact-based communication, policy and regulation, as well as extension (also known as technology transfer) activities to translate research results into improved on-farm production and management practices.
Extension used to be a core mandate for governments and universities; they all had extension staff, held field days and published producer-focused bulletins. Some researchers are still active in extension, but most institutions have shifted their focus to scientific research and technology development. The private sector has filled the extension gap in spots, especially where there is a clear profit motive for the company or individual doing the extension. This often works best when there is a product to sell, like a nutritional supplement, vaccine, or electric fencer. It is more challenging for the private sector to justify extension when the product is a management practice that is hard for a company to charge for, needs to be highly customized to suit individual operations, or primarily benefits the customer. Examples include low-cost winter feeding, crossbreeding, rotational grazing, and low-stress handling. Private sector extension can also be difficult with practices that benefit the overall industry but might not directly or immediately profit any specific individual (e.g. some animal welfare practices, antimicrobial and environmental stewardship). The BCRC tries to fill those gaps. Continue reading