New video: What beef producers need to know about environmental footprint



More than most livestock, beef cattle production takes place in the natural environment.

Those who live in rural areas and spend most of their time outdoors considering Mother Nature and managing their livestock and land as best they can understand that it’s common sense to protect the health of the land and water for themselves and their neighbours.

When enjoying peaceful moments watching cattle and wildlife on pasture, smelling rain or seeing plants change throughout the seasons, it’s difficult to understand why some people think that Canadian beef production is damaging the environment.

As a beef producer, what do you need to know about the environmental footprint of Canadian beef production? Continue reading

Take in the BCRC Presentation August 17th in Calgary


beef extension presentation
Every time a beef producer in Canada markets an animal, he or she invests in research – through a portion of the Canadian Beef Cattle Check-off. Those producer dollars help fund scientific studies and innovative developments that are advancing Canadian beef production and impacting farms and ranches across the country.

What does that mean …for you, your herd and your industry?

The Beef Cattle Research Council (BCRC) is excited to invite you to an upcoming presentation to get a clearer picture of beef research in Canada.

Join us Thursday, August 17 at the BMO Centre in Calgary, Alberta. The BCRC presentation will be held in the Palomino Room A-C from 1:30 – 4:30pm.

You’ll hear recent examples of progress made, discuss the objectives to be tackled next, meet the individuals leading the way, and take home new ideas to help keep your operation ahead of the herd. Top researchers will be in attendance to discuss Continue reading