A number of food safety events and recalls have raised consumer awareness about the risks associated with food borne pathogens. While consumer confidence in the food safety system as a whole has not waned in the long run, food safety events can have important short and medium-term impacts.
A recent study led by Dr. John Cranfield at the University of Guelph examined whether food safety related recalls of beef and non-meat food products arising from possible E. coli contamination in Canada, and similar recalls in the U.S., affect beef demand in Canada. Continue reading
