The beef industry has defined six core research objectives under which more specific priorities and research outcomes are established:
- Develop, enhance and encourage adoption of beneficial practices and innovations that support industry sustainability, resilience and competitiveness.
- Increase producer profitability and sector resilience by responsibly increasing productivity or decreasing costs of production and risks while contributing to broader economic growth.
- Support continuous improvements in Canadian beef demand through advancements in the quality and safety of Canadian beef.
- Generate and mobilize trusted science to inform decision makers, policy and beneficial management practices and to support consumer confidence and public trust.
- Accelerate innovation by developing, enhancing and encouraging adoption of leading-edge technologies that support industry productivity, competitiveness and sustainability.
- Ensure the maintenance and rejuvenation of critical research capacity and infrastructure that facilitate proactive inquiry and long-term innovation to support industry advancement.
Within the core objectives, more specific priority areas are established:
- Beef Quality
- Food Safety
- Animal Health, Welfare & Antimicrobial Resistance
- Cattle Nutrition & Production Efficiency
- Forage & Feed Production
- Environmental Sustainability
For all priority areas, proposed research needs to give strong consideration to the following overarching aims:
- Improved communication, collaboration and understanding between researchers and industry, with research/industry collaborations increasing to account for 25% of research activities.
- Cost-benefit analysis completed to support recommendations and knowledge transfer from research projects that impact production profitability.
- Encouragement of interdisciplinary teams undertaking systems-based approaches integrating appropriate parts of the value chain.
- Investigate technologies with the potential to reduce labor and improve production efficiencies throughout the forage, cattle and beef production chain.
- Enhanced awareness and consideration of relevant international research and development activities to avoid duplication and identify opportunities for collaboration.
The BCRC establishes clearly defined research outcomes through a comprehensive stakeholder engagement process prior to each call for proposals. The BCRC’s research objectives are aligned with those in the Five-Year Canadian Beef Research and Knowledge Mobilization Strategy.