The New BeefResearch.ca – Multimedia kit
Today, the Beef Cattle Research Council rolled out a revitalized web design offering more easy-to-find content and practical tools for Canada’s beef producers, veterinary teams, researchers and other stakeholders at BeefResearch.ca.
Please use the following resources to spread the news about this new, improved search engine for Canadian beef production:
- “The NEW BeefResearch.ca” 90-second video: https://youtu.be/qfpdHTzY0C4

- Announcement from BCRC Chair Matt Bowman
- Click to Tweet : The search engine for Canadian beef producers just got better. Check out the new, improved BeefResearch.ca for timely beef and forage articles, production tools, calculators, research summaries, webinars and more. https://beefresearch.ca/blog/new-beefresearch-ca/
- News Release:
A NEW BEEFRESEARCH.CA — THE SEARCH ENGINE FOR BEEF PRODUCERS JUST GOT BETTER
The Beef Cattle Research Council has launched a new, revitalized web design offering more easy-to-find content and practical tools for Canada’s beef producers, veterinary teams, researchers and other stakeholders at BeefResearch.ca.
Over the years, with support of Canada’s Beef Science Cluster, BCRC has enhanced its website to include interactive production calculators, videos and hundreds of beef and forage topics and articles. By leveraging producer-paid Canadian Beef Cattle Check-Off dollars and listening to the industry’s needs, the BCRC continually develops practical content to help farmers and ranchers make informed decisions that improve profitability, reduce risks and enhance consumer confidence in Canadian beef production.
“To drive Canada’s beef research and extension efforts most effectively and economically in the future, we needed an online vehicle that was faster, better organized and more intuitive for our expanding audience,” said BCRC Chair Matt Bowman. “The new BeefResearch.ca is the search engine for Canadian beef production.”
Beef and forage research topics from the past 10 years are easily accessible through the restructured site. In addition to the search function, information also may be found by subject area and through three user-targeted entry points “For Producers,” “For Researchers” and “For Veterinary Teams.”
Content such as new heifer development and calving seasons pages and interactive decision tools such as a new Johne’s disease testing calculator and an updated water systems calculator are regularly added to BeefResearch.ca. Subscribe to user-specific lists to be notified about timely, science-based industry resources.
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