Logo Terms of Use

BCRC logo

The BCRC logo represents the Beef Cattle Research Council (BCRC), a division of the Canadian Cattle Association (CCA) that manages the research allocation of the Canadian Beef Cattle Check-Off. The BCRC owns all rights, title and interest in the logo, including but not limited to copyright, trademark, moral rights and otherwise, as applicable.

The BCRC logo may not be used in any manner that might imply that any non-CCA or non-BCRC materials—including but not limited to goods, services, websites or publications—are sponsored, endorsed, licensed by or affiliated with the CCA or BCRC.

The BCRC logo must be presented properly to accurately represent the BCRC and build positive recognition among Canadian beef cattle industry stakeholders. These guidelines apply to all uses of the BCRC brand identity to ensure consistency across all media applications.

Conditions for Use of the BCRC Logo

The BCRC logo may only be used with explicit consent from the BCRC. Contact info@beefresearch.ca to request permission.

Exception: Researchers are encouraged to display the BCRC logo within the context of giving appropriate credit for funding support by the BCRC. For example, the BCRC logo may be included on a presentation slide or research poster under the heading “Funding for this research provided by:” without pre-approval from the BCRC.

  • The logo consists of the maple leaf with swoosh and the BCRC and Beef Cattle Research Council logotype in Trajan Pro font. The elements should not be altered in any way, nor used separately. Alteration and distortion includes, but is not limited to, changes in the colour, proportion or design, or removal of any words, artwork or trademark symbols.
  • The logo should always be reproduced on a white or light-coloured background whenever possible.  
  • The logo should be reproduced in four colour. Printing in grayscale is permissible when colour print is unavailable.
  • The logo should not be reproduced at smaller than the minimum acceptable size of 1.0 inch/25 mm width and must only appear in horizontal position.