This article written by Dr. Reynold Bergen, BCRC Science Director, originally appeared in the January 2017 issue of Canadian Cattlemen magazine and is reprinted on the BCRC Blog with permission of the publisher.
Marketing executives for grocery and restaurant chains track consumer perceptions and attitudes towards issues like livestock production practices, animal welfare and pain control. These surveys sometimes lead to initiatives that impose specific production standards on suppliers so the company can distinguish itself and showcase its products.
From the other side, animal welfare researchers study how beef cattle respond to painful procedures like castration, dehorning and branding, and the benefit of providing pain medication. This knowledge is central to updating the science-based Code of Practice for the Care and Handling of Beef Cattle.
But what about the producer, who’s responsible for day to day animal care, and who pays for the added costs of any production requirement that is ultimately imposed by law, industry standard, or marketing programs? A better understanding of what motivates (or discourages) producers when it comes to animal care is critical, if new pain control practices are to be adopted.
An upcoming Continue reading